The Italian National Tourist Board (ENIT) has outlined its direction for the upcoming years will be geared heavily towards sustainability, the 2026 Winter Olympics and a revamped digital hub.

On top of its heritage of artistic and historical treasures unique in the world, Rome offers the most refined and demanding tourists a rich panorama of high-quality lifestyle experiences capable of making the trip even more unforgettable and exclusive.

Italy’s extensive natural, cultural and historic beauty will continue to lure tourists from Australia and New Zealand, despite the existing unprecedented travel restrictions stemming from the pandemic.

Rome not only welcomes refined tourists with its rich traditions and culture, but also with its sensory and social paths, beautiful landscapes, friendly hospitality and quality services. If your clients are seeking silence and solitude not far from the city centre, they will find locations that speak to the city’s history through fascinating itineraries, archaeological discoveries and ancient roads.

Italia National Tourist Board is placing a greater emphasis on ‘responsible travel’ with a new hashtag aimed at heightening awareness of the need to take greater care for oneself as well as the environmental, cultural and historic landmarks.

The medieval capital of Emilia-Romagna, famous for its excellent gastronomy, its ancient university and the red-toned hue of many buildings in its enchanting historical centre, was typically left off the most common tourist itineraries in Italy until a few years ago, helping to preserve its authenticity and securing its place as a vibrant Italian city unblemished by the beaten path of over-tourism.