Switzerland Tourism’s biennial Switzerland Travel Experience Roadshow (STE) took place from 8-16 September. Concluding on a high note, eight lucky agents are now counting down to their December visit to the alpine country, with countless more thoroughly inspired and geared up to assist clients with their Swiss travel bookings.

With more and more travellers heading over to Switzerland for a white Christmas and plenty of snow action, Switzerland Tourism has put together a list of must-dos to help visitors make the most of their time while not missing out on the country’s top highlights for the season.