IC Bellagio’s Founder & CEO, Andrea Grisdale, has been appointed Vice Chair of the World Travel & Tourism Council’s (WTTC) newly launched initiative, Together in Travel, alongside thirteen distinguished founding partners.

Highly acclaimed destination management company, IC Bellagio, marked 25 years of operation with a bellissimo three-day event earlier this month in Italy.

The World Travel & Tourism Council (WTTC) together with IC Bellagio and Members of the private Travel & Tourism sector, have launched a new consumer focussed initiative helping travellers understand how they can discover the world sustainably.

Slow-season travel needs to be made “sexy” to the consumer to drive interest in off-peak travel, says the Founder and CEO of award-winning DMC, IC Bellagio. Speaking exclusively with LATTE at Virtuoso Travel Week in Las Vegas last month, Andrea Grisdale said the benefits of travelling at quieter times of year will find clients receive a more fulfilling and engaging experience with locals.

Luxury travel agency owner-managers have been encouraged to steer clients interested in holidaying in Italy this year to consider off-peak periods or less-frequented locations in the country.