Hilton officially marked 50 years in Australasia with a milestone celebration on Wednesday night at Hilton Sydney, the brand’s oldest standing hotel in the region and one of its most enduring icons.

Hilton Sydney has taken off the wraps of a $25 million renovation with all 587 of its guest rooms and suites having undergone extensive redesign and refurbishment.

Hilton Worldwide will raise the flag for its luxury hotel brand Conrad Hotels & Resorts in Las Vegas for the first time as part of a new multibillion-dollar, three-hotel integrated resort.

Hilton has formally announced the signing of Hilton Melbourne Square, a 600-room property slated to open in the Victorian capital’s Southbank precinct in early 2023.

Hilton Hotels & Resorts has extended its lead as the world’s most valuable individual hotel brand and group portfolio over Marriott, according to the latest Brand Finance rankings.

Hilton will fast-track its return to the Melbourne market, signing a management agreement with M&L Hospitality for a new-build 244-room property in the Victorian capital.

Hilton executives have flagged Sydney and Melbourne as potential Australian destinations for the group’s top-shelf Conrad Hotels & Resorts brand; Auckland in New Zealand is another possible city in the region. However, Hilton’s ultra-luxury Waldorf Astoria is still quite some way from popping up in this region, says Alan Watts, Hilton’s President for Asia Pacific.