goop, the modern lifestyle brand founded by Gwyneth Paltrow, is partnering with Celebrity Cruises to create the first goop at Sea experience. Scheduled to take place on the soon-to-debut Celebrity Apex, the event will see Paltrow and goop’s Chief Content Officer, Elise Loehnen, join an 11-night wellness cruise through the Mediterranean on 26 August 2020 to host a special onboard experience for the retreat goers.