July 4, 2025
The product will be rolled out on the Paris-Singapore route on 15 July
Air France will launch its La Première first class cabin experience on its Paris-Singapore route on 15 July, making it the second route to showcase the new premium product.
Read More…May 25, 2025
Premium experience for Lufthansa guests with new dining and bar options
The Lufthansa First Class Lounge in Terminal 2 at Munich Airport has reopened. First Class travellers can enjoy the stylish lounge, with its modern design and comfortable ambiance, across approximately 1,000 square metres and now sporting a newly designed dining area with an à la carte restaurant, a front-of-house buffet, and a newly designed bar offer the highest level of exclusivity.
Read More…May 15, 2025
Keepsake menus, dedicated check-in at T3,Dubai International, and more
Emirates has introduced an array of new enhancements for its First Class ‘Fly Better’ experience; from keepsake menus to gloved service, luxurious lounge-inspired check in areas in Dubai, to the memorable ritual of unlimited caviar onboard.
Read More…May 1, 2025
The Abu Dhabi-based carrier is broadening its premium offering
Etihad is rolling its first class offering out across more routes from August, with new services to include a private chauffeur service to and from the airport.
Read More…February 20, 2025
New routes from Munich for German-carrier’s First Class suite product
Lufthansa has expanded the route options for its top-of-the-line Allegris seats. Effective 30 March, the new cabin will become available on long-haul routes from Munich to San Diego, to Newark (from mid-April) and to Charlotte (from early August).
Read More…January 31, 2025
The Sho Shibuya designed attire is offered on select flights in February 2025
Lufthansa is entering into an exclusive new partnership with Sho Shibuya. The Japanese artist will design unique loungewear for the airline’s new Allegris First Class.
Read More…December 16, 2024
The airline unveils gourmet menu items and extravagant amenities for first class flyers
Triple Michelin-starred chef Emmanuel Renaut will create all the starters and main dishes on Air France’s new menu for its La Première passengers for the first time under a renewed partnership deal.
Read More…November 26, 2024
New top-of-the-line seat flagged to launch in mid-2026
British Airways has unveiled its brand-new First seat, combining elegant design with expert British craftsmanship, reflective of modern British luxury travel. The new cabin forms part of the airline’s A380 retrofit plans, expected to take to the skies in mid-2026.
Read More…May 3, 2024
Eight new amenity kits in First and Business for the summer season
Emirates is offering First and Business Class customers a new collection of exclusive Bulgari amenity kits for the northern summer season. With a gradual introduction on select routes and long-haul flights, the new range features colour palettes designed to reflect Emirates’ newly upgraded aircraft cabin interiors, alongside the latest best-selling fragrances from luxury Italian brand, Bulgari.
Read More…August 8, 2023
New fragrances and colour palettes for autumn/winter season
Emirates has released stylish Bulgari amenity kits for the Autumn/Winter season in First and Business Class. The range features new colour palettes and new fragrances, along with a keepsake mirror, and thoughtful amenities for passenger comfort – onboard select routes and long-haul flights now.
Read More…March 1, 2023
The First Class ‘Suite Plus’ cabin fitted to an Airbus A350 features a double cabin
Lufthansa is expanding its premium First Class offering with the “Suite Plus,” a separate double cabin with ceiling-high walls and an entirely closable door, large table and two wide seats that can be combined into a comfortable double bed if required.
Read More…September 8, 2022
First Class passengers will be treated to the 2003 Vintage until late October 2022
Emirates serves exceptionally rare champagne on board – Dom Pérignon Vintage 2003 Plénitude 2
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