We see the name of Daniel Craig – sorry, he is now officially, Sir Daniel Wroughton Craig CMG – featured almost more than ‘No Time To Die’ itself. The world is intimate with every detail of James Bond’s sartorial attire, from Turnbull & Asser shirts and Sunspel tees, Tom Ford suits and Barbour jackets, to Danner hiking boots, Orlebar Brown swimtrunks and Omega Seamaster watches (or do we say time-keeping wearables?). And more.

London’s Ham Yard Hotel, right in the middle of Soho and two minutes’ walk from Piccadilly Circus, wins the trophy for the English capital’s most-decorated hotel 2018. The unforgettable property’s GM Laura Sharpe is rated by the leading trade magazine CATERER as best GM in the whole of UK; the owning company, Firmdale Hotels, is best hotel group, says the same publication. On top of this, the 10-hotel Firmdale, led by its founders, real estate genius Tim Kemp and his designer wife, Kit Kemp, has gained the UK’s highly prestigious Queen’s Award for Enterprise, International Trade, 2018. The gal obviously wanted to see if such accolades were justified, and if Ham Yard lived up to its reputation.