Emirates has reported an uptick in demand for premium travel as a growing number of travellers prioritise luxury and comfort for long-haul journeys

The official opening of Jumeirah’s Marsa Al Arab hotel today is big news for Dubai’s luxury accommodation landscape, with Dubai Tourism highlighting the emirate’s ever-evolving accommodation sector as a key driver of repeat visitation.

Launched last month, these lavish havens of epicurean delights are open at the Plaza Premium Lounge in Dubai International Terminal 3 and the Pearl Lounge at Zayed International Airport Terminal A.

Bookings have opened for Burj Al Arab’s little sister ultra-luxury hotel in Dubai, Jumeirah Marsa Al Arab, beginning 14 March 2025.

Dubai-based property developer DAMAC Properties will venture into the world of aviation with the launch of luxury airline DAMAC Air.

Resorts World Cruises’ Resorts World One has started sailing from new homeport Dubai, its inaugural Middle East season, with the 1800-guest vessel to offer three times weekly cruises to Gulf destinations.

The world’s largest beach club will open for business in December 2024, with the vast Sirene by GAIA part of the newly developed J1 Beach in Dubai’s Jumeirah.

Qantas Frequent Flyers will soon have access to more international reward seats and new destinations, as the national carrier launches a partnership with Oman Air.

Dorchester Collection will open a second property in Dubai, partnering with developer OMNIYAT on a new groundbreaking mixed-use coastal project named The Alba.

Jumeirah Dar Al Masyaf, the intimate resort within Dubai’s Madinat Jumeirah, has unveiled its reimagined collection of Arabian Houses.

Bab Al Shams Desert Resort & Spa is set to launch a collection of highly-anticipated Desert Pool Villas. Opening on 1 October 2024, the Villas continue the cathartic narration that seamlessly blends natural surroundings and modern luxury hospitality in the heart of the desert.

Aman Group has signed a second development in Dubai, with Janu Dubai anticipated to open in 2027. The ultra-luxury hospitality group recently unveiled plans for Aman Dubai which will be set in a prime location directly on Jumeirah Beach, also slated to debut in 2027.