Thomas Kochs, GM of the Corinthia Hotel London, realised the customer-essential ingredient of story-telling far ahead of most luxury hoteliers. From the moment he arrived in 2017, this perceptive German knew he had an unbeatable offering that had ingredients of history, product, food and entertainment, wellness, people and location. “Add to this a team that is extremely welcoming, and knows how vital experiences are”, he says.