As the United States prepares to mark its 250th anniversary in 2026, Brand USA and America250 have forged a strategic partnership to inspire international audiences to explore the nation’s rich history, heritage, and culture throughout the anniversary year.

Brand USA has unveiled a new tourism campaign titled ‘America, the Beautiful’ which places a strong emphasis on human-to-human connections, and the USA’s unique experiences.

Presidents from Brand USA, the US Travel Association and Choose Chicago, joined the Mayor of Chicago and a Board executive of the Chicago Cubs to welcome some 500 media delegates from around the globe to this year’s IPW at an event at Wrigley Field in the city’s north on Sunday morning.

Brand USA has asserted its confidence in the destination’s reinvigorated inbound tourism industry after COVID, today restating a target outlined in the 2022 National Travel and Tourism Strategy to welcome 90 million visitors to the United States by 2027 – a volume of people that will inject US$279 billion into the US economy.

The US Travel Association’s annual mega tourism summit, IPW – held in partnership with Premier Sponsor Brand USA – kicked off in grand style this morning in Los Angeles with a takeover event held at the Getty Center in the foothills of the Brentwood area of LA.

Brand USA has appointed Fred Dixon as the company’s new President & Chief Executive Officer, effective 15 July 2024.  Dixon will succeed Chris Thompson, who announced his retirement in July 2023 and held the role of Brand USA’s President & CEO from 2012 to 2024.

More than 50 media, members and partners in the US travel industry in Australia came together on Thursday morning to celebrate Thanksgiving, and give thanks for its long-standing partnerships and friendships, and the new ones forged over the last twelve months.

The Travel Junction has partnered with Brand USA to create 12 new self-drive itineraries through the United States, aimed at making booking trips to the USA simple and easy.

West Hollywood Travel + Tourism Board lead a delegation of hoteliers to Melbourne and Sydney earlier this month to meet with trade partners and travel advisors.

The US Customs and Border Protection (CBP) will bump up the cost of the Electronic System for Travel Authorisation (ESTA) from US$10 to US$17 for the next five years.

Tourism officials in the United States say inbound tourism volumes coming out of the pandemic will skyrocket beyond those of expert opinions.

After several weeks of uncertainty, the US Travel Association has confirmed this year’s IPW (International Pow Wow) travel trade show has been cancelled for 2020 due to the coronavirus pandemic. IPW Las Vegas had been earmarked to run from 30 May to 3 June 2020 at the Las Vegas Convention Centre.