A new global campaign from Cunard aims to reposition the iconic brand, with the introduction of the tagline: “Why cruise when you can Cunard.”

Orient Express has unveiled its new brand campaign, masterminded by its Artistic Director Maxime D’Angeac.

New brand positioning from Silversea aims to establish “new codes of luxury”, with the “To Finding More” messaging now live across the company’s channels and platforms.

A major uniform redesign is on the cards for Qantas for the first time in over a decade as the national carrier sets the scene for a “new era”.

A brand transformation from APT Travel Group aims to strengthen the company’s position in the luxury travel market.

Boutique hotel platform Mr & Mrs Smith has said goodbye to its trademark signature as it unveiled a new brand identity, its first refresh in its 21-year history.