June 25, 2025
A new black and white film aims to demonstrate its knack for ‘timeless luxury’
A new global campaign from Cunard aims to reposition the iconic brand, with the introduction of the tagline: “Why cruise when you can Cunard.”
Read More…April 2, 2025
New campaign comes as the brand, including its sailing yachts, gathers momentum
Orient Express has unveiled its new brand campaign, masterminded by its Artistic Director Maxime D’Angeac.
Read More…March 17, 2025
The mew messaging aims to reflect the worldly curiosity of its guests
New brand positioning from Silversea aims to establish “new codes of luxury”, with the “To Finding More” messaging now live across the company’s channels and platforms.
Read More…January 30, 2025
The Flying Kangaroo is refreshing its uniform as it embarks on a chapter of change
A major uniform redesign is on the cards for Qantas for the first time in over a decade as the national carrier sets the scene for a “new era”.
Read More…January 13, 2025
The brand refresh includes a new logo and coincides with a new marketing campaign
A brand transformation from APT Travel Group aims to strengthen the company’s position in the luxury travel market.
Read More…December 8, 2024
Change is afoot over at the recently acquired boutique hotel platform
Boutique hotel platform Mr & Mrs Smith has said goodbye to its trademark signature as it unveiled a new brand identity, its first refresh in its 21-year history.
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