While much of Saudi Arabia’s booming tourism industry is focused on futuristic destinations like NEOM and Red Sea Global, Saudi-owned Boutique Hotel Group is taking a distinctly different approach by turning the kingdom’s royal palaces into luxury heritage hotels.

Saudi Arabia has unveiled plans to convert a collection of historic and cultural palaces into extravagant boutique hotels. The Kingdom’s Crown Prince, Mohammed bin Salman bin Abdulaziz Al Saud, this week revealed the vision which aims to revive “the vibrant heritage and culture of Saudi Arabia to create a new and unique hospitality experience”.