The Australia Federation of Travel Agents (AFTA) has released new Advertising Guidelines for ATAS Participants aimed at cracking down on misleading two-price comparison costs.

Research commissioned by the Australian Federation of Travel Agents (AFTA) and conducted by FiftyFive5, a global research agency has revealed that awareness of ATAS (AFTA Travel Accreditation Scheme) drives usage, influencing where a consumer books their travel.

The Australian Federation of Travel Agents advised this week of the voluntary withdrawal of Luxury Escapes from the AFTA Travel Accreditation Scheme (ATAS), effective 1 July 2018.

The People’s Choice Campaign was delivered through a dedicated consumer program in which consumers were asked to vote for their favourite ATAS retail travel agency.