Tauck is partnering with Approach Guides to develop a new technology that enhances its co-brandable marketing pages. The new technology enables travel advisors to add custom sales messages, group pricing and other trip details, significantly boosting their group sales of Tauck’s award-winning river cruises.

Oceania Cruises has debuted a new trade solution called Oceania Insider Connect, which is powered by technology from Approach Guides. The platform aims to boost the sales and marketing efforts of travel advisor partners.

Aurora Expeditions has forged a partnership with Approach Guides, a content optimisation platform for travel brands, in a move to provide greater marketing support for its travel trade partners globally.