AmaWaterways has launched its “most ambitious” trade incentive to date, with the River of Rewards campaign to stretch over eight months, culminating in a full-ship mega famil on the Danube River aboard AmaSofia which launches in early 2026.

American Society of Travel Advisors (ASTA) Senior Vice President of Business Development Sarah Little has been revealed as the Godmother of AmaWaterways’ newest ship, AmaSofia, set to debut on the Danube River in 2026.

AmaWaterways is adding two new river ships to its fleet in 2026, with AmaKaia for the Mekong River and AmaSofia for Europe’s Rhine and Danube rivers.