This year, 2025, is shaping up as a stellar year for Ennismore as the hospitality brand marks a number of significant milestones in the group’s global growth.

Before Berlin’s annual International Hotel Investment Forum (IHIF) and ITB, I enjoyed myself. First, I had yet another memorable evening at 25hours Bikini Hotel Berlin. This is an extraordinary hotel, managed by a unique GM, Dirk Dreyer, a one-time professional DJ who then spent years marketing music with EMI and Sony. Aged 40, he wanted a lifestyle change and settled on hospitality; he now looks after music for the entire 25hours group.