As a travel advisor, your clients rely on you to craft unforgettable experiences, and with HX Explorers Loyalty Month, there has never been a better time to introduce them to the unparalleled world of HX Expeditions. Throughout February 2025, HX Explorers members can enjoy an additional 5-10% off voyages*, on top of the current offer of saving up to 25%* off all-inclusive expeditions to the Galapagos, Antarctica, Greenland, Svalbard and more.

Delta Air Lines has confirmed an expansion of its top-tier Delta One Lounge offering with a new location on track to open at Seattle-Tacoma International Airport mid-year.

British Airways is tweaking its loyalty program in 2025, introducing new ways to earn Tier Points to progress through its Tiers.

Hyatt Hotels Corporation has announced a long-term licensing agreement with The Venetian Resort Las Vegas, making the luxury property on the iconic Las Vegas Strip available to book via Hyatt channels. Guests of the World of Hyatt loyalty program will also soon be able to earn and redeem loyalty points on qualifying states and have access to other privileges.

Plaza Premium Group has unveiled its new Canadian flagship lounge at Vancouver International Airport. The lounge introduces the first-ever Plaza Premium First (PPF) in North America, alongside a reimagined Plaza Premium Lounge (PPL), delivering a dual-concept facility that caters to a variety of traveller needs from luxury seekers to business travellers and families.

US carrier JetBlue will debut its first-ever airport lounges, opening at New York’s John F. Kennedy International Airport (JFK) Terminal 5 in late 2025 and Boston Logan International Airport (BOS) Terminal C soon after.

Tiny Away, part of the Big Tiny family, has established a partnership with Marriott Bonvoy, which will see a selection of Tiny Away’s signature tiny stays become the first tiny houses available through the ‘Homes & Villas’ portfolio. The alliance means Marriot Bonvoy guests can now book stays in some of Tiny Away’s most picturesque eco-friendly tiny houses across Australia and New Zealand, and accrue points.

SkyTeam and Trenitalia, Italy’s leading rail operator, have agreed to a Memorandum of Understanding (MOU) to offer customers a wider choice of destinations across Italy. The new partnership will enable customers to explore Italy using high-speed Frecciarossa train services – Trenitalia’s high-speed network in Italy – facilitating intermodal travel across the country by combining air and rail itineraries in a single reservation.

In celebration of the Global Hotel Alliance’s 20th Anniversary, Kempinski Hotels and KEMPINSKI DISCOVERY, part of the GHA DISCOVERY loyalty program, are offering Twice the Rewards.

ALL, Accor’s loyalty program, and KrisFlyer, the rewards scheme of the Singapore Airlines (SIA) Group, have elevated their partnership to new heights, delivering more rewards to members with every flight and stay. This enhanced collaboration is designed to make it easier and more valuable for members to enjoy Limitless Experiences.

Plaza Premium Group has unveiled a brand-new premium VIP passenger lounge at Hong Kong International Airport. The Infinity Room offers a sanctuary-like space for a selected class of elite travellers as growing passenger traffic in Terminal 1 soars beyond a new post-pandemic daily heights.

Lufthansa has opened its new $10 million Euro premium lounge in Terminal B at Newark Liberty International Airport, New Jersey.