Rome not only welcomes refined tourists with its rich traditions and culture, but also with its sensory and social paths, beautiful landscapes, friendly hospitality and quality services. If your clients are seeking silence and solitude not far from the city centre, they will find locations that speak to the city’s history through fascinating itineraries, archaeological discoveries and ancient roads.

Florence is the Renaissance worldwide gem, a true open-air museum, a whole historic centre protected by UNESCO, and the house of the influential and historic Medici dynasty. Florence is just the place to be if your clients want to experience elegance, finesse and unmistakable Tuscan taste.

Genoa has a long history of beauty and style, through the Middle Ages when Genoese merchants imported beautiful silks and precious spices; in the Baroque times when Pieter Paul Rubens indicated the sumptuous dwellings of the Genoese aristocracy as a model for every European gentleman; and contemporary Genoa shines with the elegant plays of light and wind created by one of its most famous citizens, Renzo Piano.

Craftsmanship in Italy goes far beyond the commercial aspect: it is pure lifestyle. It’s no surprise then that “Made in Italy” is so renowned and Italian craftsmen are among the most talented and known to the world for their impeccable taste and overwhelming touch.

Want to experience the very best Rome has to offer in luxury accommodation? Here is everything you need to know about Rocco Forte Hotel de Russie and Rocco Forte Hotel de la Ville.

If you’re a serious foodie and are planning to visit Rome, then these restaurants are a must-visit.

Bespoke Italian tour operator, Florencetown, has introduced a new full-day experience exploring the vineyards and landscapes outside of Florence.

Italia National Tourist Board is placing a greater emphasis on ‘responsible travel’ with a new hashtag aimed at heightening awareness of the need to take greater care for oneself as well as the environmental, cultural and historic landmarks.

The medieval capital of Emilia-Romagna, famous for its excellent gastronomy, its ancient university and the red-toned hue of many buildings in its enchanting historical centre, was typically left off the most common tourist itineraries in Italy until a few years ago, helping to preserve its authenticity and securing its place as a vibrant Italian city unblemished by the beaten path of over-tourism.

When planning a trip to Rome for your clients, what landmarks and attractions are on their bucket list? There’s the obvious historic locations of grandeur throughout the Eternal City – the Colosseum, Sistine Chapel, Trevi Fountain, Spanish Steps, and of course, the mesmerising landmark plaza that is Saint Peter’s Square at Vatican City.