Born from a passion for fine wine, and a frustration at the unnecessary price mark-ups in restaurants and bars, 67 Pall Mall’s mission is to make fine wine accessible, both physically and financially.

Founder and CEO, Grant Ashton, elaborates, “Essentially, I got fed up of being mugged by punitive London mark-ups on fine wine. Like a lot of people, I’d stopped drinking seriously good wine in restaurants. It wasn’t that I couldn’t afford to, but simply because I was no longer prepared to pay the egregious, nonsensical prices that were being asked. What stuck in my throat was that I knew exactly what these wines had cost to buy. In the end, I just ended up drinking wine at home and at friends’ dinner parties.”

67 Pall Mall members will have access to an unrivalled wine list served by the glass thanks to leading edge Coravin technology, and Master Sommelier, Ronan Sayburn. Previously Executive Head Sommelier for Gordon Ramsay Holdings, Head of Wine for the Dorchester Collection, Ronan and his team will be on hand to inspire members, as well as hold impromptu and informal tastings.

Pall Mall 67 will be spread across three floors. In The Lounge members will enjoy views of St James’ Palace, while perusing the wine list on iPads; The Wine Library will hold thousands of bottles in a temperature and humidity controlled environment and will allow let members to browse; and the Mezzanine will be a quiet and intimate area where members can enjoy their selection. The restaurant will serve breakfast, lunch, dinner and sharing plates under the expert leadership of Head Chef, Marcus Verberne, who has previously worked with Hix, Le Caprice and The Ivy restaurants, among others.

Along with access to the best food and wines, members will also have access to exclusive events, courses, talks, tastings and dinners with the world’s best chateau owners, winemakers, and industry experts. Members will also have access to Wine & Spirit Education Trust courses from beginner level to expert.