W Hotels Worldwide, part of Starwood Hotels & Resorts Worldwide, in partnership with Coca-Cola, has debuted the first ever W Sound Suite at W Bali – Seminyak. This private music studio and writer’s room will be the place for professional recording artists, studio musicians and producers, in addition to hotel guests, to record in style while on the road. Additional studios in music meccas around the world will be unveiled later this year at W Hollywood, W Barcelona and W Seattle, with more to come.
W Sound Suites are in part the brainchild of the W brand’s North American Music Director, DJ White Shadow, the Chicago-based producer best known for his work with Lady Gaga. He has been working with W to identify the best sound equipment and studio layout to ensure the suites are optimal for professional use.
The W brand’s longstanding global partner, Coca-Cola, has been instrumental in bringing the studios to life. Elements of the studio’s aesthetic, envisioned by Josh Held Design, pay tribute to Coca-Cola including the subtle integration of the Coca-Cola red and printed lyrics on the wall.
The first W Sound Suite at W Bali offers a stylishly sound-proof space featuring a lounge big enough for a proper entourage. The main mixing room includes professional equipment from industry favourites Native Instruments, Pioneer and Moog, as well as a private vocal booth overlooking a tropical garden. To celebrate the launch, W Bali is hosting a new content series in collaboration with upcoming artists called ‘Sounding Off With…’. Monthly video vignettes will capture podcast-style conversations and provide a raw, real and rare peak into the life of a touring artist and their inspiration. LA-based electronic indie duo, Classixx, will kick off the series and throughout the year, W Bali plans to bring together unique musical talent from around the world to produce exclusive mixes, new tracks and deliver intimate in-studio performances that will be available via The Angle, an online magazine celebrating life with a W slant.
W hotel guests can get in on the action by booking the W Sound Suite, which includes a private master class led by W Bali’s Music Curator Damian Saint.
