Often regarded as a skyscraper skyline city, the Hong Kong Tourism Board (HKTB) is aiming to shed light on a different side of Asia’s cosmopolitan hub with the launch of its latest campaign, Hong Kong’s Great Outdoors, at Dolton House Hyde Park on Wednesday 22 November.
More than 50 travel industry representatives attended the event, including LATTE, to learn more about the new campaign, which encourages Australian travellers to don their active gear and set out to explore a more organic side of the city, one that is far removed from its buzzing urban centre.
Sunset Peak © Will Cho
Over a two-course lunch of poached chicken or vegetable tart, and slow-cooked beef cheek or barramundi, guests learned about the wonders of this ‘other’ Hong Kong.
Sunset Peak © Will Cho
Tai Mo Shan © Jessica Li
Sunset Peak © Will Cho
