Seabourn is aiming to attract a greater chunk of the MICE market to ultra-luxury cruising by bulking up the amount of information online dedicated to the niche segment.

The information has been added to highlight how ultra-luxury ships can be a competitive choice versus a traditional land-based hotel or resort, offering multiple destinations on one trip, coupled with an all-inclusive experience and exceptional service delivery.

“There are probably a fair number of brokers and travel advisors who don’t even know they can consider an ultra-luxury ship for a corporate meeting, an incentive trip for top performers, or even for private clients who might want the ultimate in memorable vacations all the way up to chartering the ship for their private use,” said Pierre Van Breda, Deputy Director for Global Charter, Incentive and Group Sales at Seabourn.

“Now prospective clients can gather up a lot of useful information on our site to help them in their decision-making process before coming to us for a bespoke quotation crafted specifically to their needs.”With today’s luxury traveller seeking privacy and smaller ship travel, Seabourn is able to offer groups “a sophisticated, spacious environment onboard with high space-to-guest ratios that create a comfortable travel experience free of long lines or crowds in public spaces,” the cruise line said. Off the ship, the destinations on many Seabourn itineraries also include smaller, less-crowded ports of call only accessible by smaller ships and yachts.

Josh Leibowitz, President of Seabourn, commented: “Seabourn has a long history of delivering extraordinary guest experiences and now with our expanded charter offerings, specialised groups can organise unique and exceptional events with greater ease and options”.

The updated web content also outlines the amenities included in a Seabourn experience such as the availability of dedicated meeting space and the use of audio-visual equipment included in the client’s quotation. Coupled with the inclusion of food and beverage across the ship, prospective clients will quickly see how the value increases while the amount of time to coordinate these items separately decreases when compared to other venues.

The website offers links to each Seabourn ship, and details the public and private spaces, and a photo gallery to make the information gathering process easier.

Content related to the brand’s new expedition ships (including Seabourn Venture), which will also be available for charters, incentive, meeting and group travel will also be added in the coming weeks.

Seabourn offers group programs with additional value adds for the clients and bonus commission for the travel advisor. Group bookings are based on a minimum of five suites.

More details at seabourn.com/en_US/charters.html

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