Australian Tourism Exchange hybrid solution in 2021

Tourism Australia will hold a hybrid version of its annual Australian Tourism Exchange (ATE) in Sydney, spread over 10 days in June 2021.

The event will provide an opportunity for face-to-face meetings and virtual event components “to ensure the travel industry can meet, exchange knowledge and establish important business connections,” Phillipa Harrison, MD of Tourism Australia said.

The national tourism authority was forced to scratch the 2020 event, planned for Melbourne in May, due to the pandemic.

This year’s event includes the trial of a luxury program – dubbed ATE Luxe – in which select buyers from across global markets will be able to participate in one-way preferencing to curate an appointment schedule with sellers who deliver high-end experiential product tailored to the high-net-worth individuals market.

ATE Luxe buyers will also have the opportunity to take part in a one-day NSW educational.