Virgin Voyages has provided some key insight and findings on the new cruise line’s customers.
The intel, which includes the average age and demographic of its passengers, was revealed during an online presentation to Australian travel advisors.
Shane Riley, Associate Vice President – International Sales revealed the data for Richard Branson’s cruise venture on the first Virgin Voyages Travel Agents – Australia Facebook Live Zoom session last week.
Hosting the webinar from the UK, Riley was joined by three of Virgin Voyages’ locally based Australian representatives from Travel the World – MaryLuz Escandor, Sharon Hando and Sam Storey.
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During the nearly 40-minute presentation, Riley disclosed that that the average age for Virgin Voyages’ “Sailors” from around the globe was 47. “Somewhat younger than CLIA’s stats…certainly in the European market, is in their late 50s,” he commented.
“There is a misconception that we’re an 18-35 year old product,” Riley said.
“We’ve created a premium experience that is priced accordingly. Obviously those people in the younger age demographic may not be able to even afford the product,” he said.
Other key take-aways
- 82% of sailors to book with Virgin Voyages are aged between 30-60. “That really is the sweet-spot for us,” he said.
