More than 35 years after Qantas first launched an advertising campaign using the iconic Peter Allen anthem I Still Call Australia Home, the airline has unveiled a new version of the advertisement to showcase Australia as the world re-opens and travellers return to the skies.
The advert has a contemporary arrangement of the song and features the vocals of a new generation of the Australian Girls Choir together with National Boys Choir, the Gondwana Choir and some of Australia’s most loved personalities.
Along with Kylie Minogue, Ash Barty, Hugh Jackman and Troye Sivan, the campaign also stars children from Longreach, Qantas staff, Adam Goodes, members of Bangarra Dance Theatre, swimmers Bronte Campbell and Ellie Cole and Aboriginal Elder Rene Kulitja.
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The advert was filmed pre-COVID at locations around Australia, from the spectacular Hutt Lagoon in WA to the jagged cliffs of Cape Raoul in Tasmania. Scenes were also filmed in Melbourne, Uluru, Hobart, Brisbane, Sydney, South Australia’s salt lakes, Longreach, the Whitsundays, Los Angeles, Tokyo and London.
The final cut of the advertisement highlights emotional reunions with loved ones as more Australians are travelling domestically and international visitors are returning.
Air demand is on the up
Qantas said its domestic travel demand has strengthened significantly since February this year, with Qantas and Jetstar’s capacity for Easter expected to reach 110 per cent of pre-COVID levels. This compares with an average of 40% for the second half of last calendar year.
Internationally, bookings for destinations including Los Angeles, London and Hawaii are above pre-COVID levels and another boost is expected when New Zealand’s border opens to Australians from 12 April.
Qantas has added several new overseas routes in the past six months, including Perth-Rome and Melbourne-Delhi, with more to follow.
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