Puglia has been confirmed as Headline Partner and host destination for Do Not Disturb 2022, the new global event conceived by the brain trust of This Is Beyond, dedicated to ultra-private travel experiences and exclusive-use properties worldwide.
This Is Beyond’s latest evolution of the trade show, taking place at Borgo Egnazia in Puglia, has emerged in response to the shift towards a new form of luxury travel, centred on increased space, seclusion and sustainability. From secluded residences, private villas, pristine islands and superyachts to full hotel buyouts, the huge demand for private travel is a trend that is only set to continue.
Puglia, Italy has secured Do Not Disturb’s Headline Partnership position for the first physical event, which will take place from 14 to 18 November 2022. Having successfully trialed the concept digitally in June 2021, Puglia is the ideal location for the first in-person edition of Do Not Disturb – secluded yet accessible, sophisticated but also traditional.
Luca Scandale, General Director of Pugliapromozione, spoke of the rationale and objectives underpinning the partnership, saying: “The Puglia Region tourism board is honoured to partner with This is Beyond for the world première of “Do Not Disturb”, an event geared towards selected travel professionals.
“Over the years, exclusive tourism in Puglia has become synonymous with secluded villages and rustic farmsteads, our renowned Masserie where the demand for private, off-the-beaten-track journeys yields spectacular responses: pristine beaches, amazing UNESCO Heritage sites, and traditional cuisine which is at the same time genuine and luscious,” Scandale said.
Serge Dive, CEO and Founder of This Is Beyond is equally excited: “When looking for a home and partner for Do Not Disturb, we were drawn to the authenticity and sophistication of Puglia.
“The destination really is a perfect fit with the ethos of the event and somewhere our community will feel very much at home, not to mention its world-class venue of Borgo Egnazia, the perfect venue and host hotel for the first physical event.
“We’re thrilled at the prospect of a long-term partnership,” Dive said.
