Marriott International has identified a new “influential group” of wealthy travellers the hospitality giant has dubbed as “re-imaginers”.
Speaking at a VIP event at the Sydney Opera House this week, Tina Edmundson, President, Luxury for Marriott International, said over the past few years global wealth has “exploded” and is thriving.
“The number of millionaires and billionaires continues to grow,” Edmundon told guests at the event, with data suggesting the figure will rise from 62 million in 2021 to 87 million by 2026.
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“So we know there’s just tonnes of opportunity, a huge opportunity for these global luxurians,” she said, highlighting that Marriott is a dominant player in the luxury accommodation segment with eight brands – Ritz Carlton, the Ritz Carlton Reserve, Bulgari, St. Regis, EDITION, The Luxury Collection, JW Marriott and W Hotels.
” really setting the standard for unique, transformative and immersive experiences that we know that our global affluent travellers desire,” she said.
“Against the backdrop of growing global wealth, we’re seeing these seismic cultural shifts fueled by the global crisis over the last couple of years.”
