Fiji has officially become the first nation to join the Leading Destinations of the World™ program by EarthCheck.
The Leading Destinations of the World™ program is a global network of destinations that work collaboratively to benchmark and certify their environmental, cultural, social, and economic performance.
Fiji becomes the first nation to join the program, joining sustainable cities, regions, and communities such as Zurich, Switzerland; The Azores, Portugal; Sierra Gorda, Mexico; Westfjords, Iceland; Gero Onsen, Japan; Ras Al Khaimah, United Arab Emirates; and EarthCheck’s hometown of Brisbane, Australia.
Tourism Fiji CEO Brent Hill said Fiji’s inclusion in this program reflects Fiji’s firm dedication to preserving its abundant natural beauty, unique ecosystems, and rich heritage.
“We are thrilled to have the backing of EarthCheck as we progress our sustainability journey,” he said. “Fiji’s rich biodiversity and culture are not only our greatest assets but also our responsibility to protect. Through science-driven strategies, a focus on capacity building, and sustainability efforts aligned to international best practices, we aim to ensure our paradise remains a cherished destination for generations to come.”
EarthCheck’s partnership with Tourism Fiji will include Loloma Fiji
As part of benchmarking and certifying the destination, EarthCheck’s partnership with Tourism Fiji will include Loloma Fiji, an accreditation program for Fiji’s tourism industry.
Loloma Fiji allows local tourism businesses to benchmark their performance in 10 key areas, including water, waste, and energy usage, and have their efforts audited and certified by an independent third party.
Tourism Fiji’s partnership with EarthCheck will also include sustainability training for their personnel, for businesses participating in the Loloma Fiji program, and for the wider community.
Stewart Moore, the Founder and CEO of EarthCheck, said participating in the Leading Destinations of the World™ program will allow Fiji to monitor its sustainability journey over time and put credibility behind its claims.
“Fiji’s commitment to sustainability aligns with EarthCheck’s mission to create a more resilient and sustainable future,” Moore said.
Having joined the Leading Destinations of the World™ program, Fiji will now begin the process of benchmarking, performance tracking, and working towards Silver (1-4 years), Gold (5-9 years), Platinum (10-14 years) and eventually Master (15+ years) certification.
“We’re the first country in the world to go down this path of certification, but we want to set an example for destinations across the Pacific,” Hill said.
“Together with EarthCheck, Fiji is poised to set new standards for responsible travel. We’re ready to show the world that a balance between nature, culture, and commerce is achievable and essential for a brighter future.”
ABOUT EARTHCHECK
EarthCheck is the world’s leading scientific benchmarking, certification, and advisory group for the travel and tourism sector. Working with clients across more than 70 countries, EarthCheck helps businesses, communities, and governments deliver clean, safe, prosperous, and healthy destinations for travellers to visit, live, work, and play. To learn more, visit earthcheck.org.
