Home » PONANT recruits Kristina Sambaher as new BDM
Cruise

PONANT recruits Kristina Sambaher as new BDM

Former Azamara BDM takes on new NSW/ACT biz development role

Last Updated

October 23, 2023

PONANT has welcomed Kristina Sambaher to its Asia Pacific team as Business Development Manager for NSW and ACT. Sambaher brings extensive experience and a passion for sales strategy, client relationships and market innovation.

Her professional journey has spanned more than two decades within the travel industry, where she has excelled in creating and executing strategic sales initiatives to drive revenue and achieve ambitious growth targets. Her track record demonstrates her ability to access new markets, foster strong relationships with key accounts and lead cross-functional teams to reach sales and operational objectives.


Subscribe to LATTE Cruise’s free eNewsletter to keep up to date with everything in the luxury cruise space.


Sambaher was most recently a BDM with Azamara, a role she held for nearly four years. With other previous roles spanning industry brands such as Travelzoo and Flight Centre, Sambaher’s strength lies in her capability to leverage market research insights, tailoring offerings to ensure exceptional client satisfaction and brand loyalty.

In early October she embarked on a Kimberley expedition onboard Le Soléal, gaining first-hand experience of the breathtaking Kimberley region where PONANT stands as a pioneer. This experience not only enhances her understanding of the destination but also equips her to promote the PONANT product effectively ahead of the 2024 season.

“Kristina brings a wealth of travel industry experience and beyond,” said Deb Corbett, PONANT General Manager Sales & Marketing Asia Pacific. “I am confident her sales strategy expertise and passion for market innovation will contribute integrally to achieving Ponant’s growth strategy in the Asia-Pacific market. Julie Rogers, our Director of Sales is thrilled with the appointment and welcomes Kristina to the dynamic Ponant Commercial Team”.

Sambaher’s appointment underscores PONANT’s commitment to delivering exceptional experiences and further solidifies its position as a leader in the travel industry.

She will be based in PONANT’s North Sydney office and can be contacted by mobile (0438 839 996) or via email at ksambaher@ponant.com.