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Accor accelerating growth in the Luxury & Lifestyle segment

100 new luxury and lifestyle hotels to be opened in the next two years

Last Updated

January 30, 2024

Accor says it will continue to “meticulously expand” the brands within its Luxury & Lifestyle division, to meet “accelerating demand” for high-end and culturally relevant travel experiences.

Accor’s Luxury & Lifestyle portfolio comprises 370+ luxury hotels and 150+ lifestyle hotels worldwide, and the group has a robust development pipeline. Accor will open another 100 luxury and lifestyle hotels over the next two years, with expectations of at least 50 new luxury and lifestyle project signings per year.


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Agnès Roquefort, Chief Development Officer, Luxury & Lifestyle, Accor said, “Accor has curated one of the most extraordinary hospitality portfolios in the world and we are leading the industry in designing hotel experiences that are as attractive to locals as they are to travellers – with luxurious residences, award-winning restaurants helmed by celebrity chefs, bars where people want to meet after work, high-end retail outlets, thematic concepts, boutique spas and fitness clubs with memberships, and so much more.”

“As stewards of some of the world’s most legendary hotel brands, we are honoured to bring them to more destinations around the world, while nourishing the unique character that makes each so immensely popular,” Roquefort said.

“With the strength of these unparalleled brands as our fuel, development is the engine that will help propel the Group forward, writing the next chapter in Accor’s luxury and lifestyle hospitality story.”