La Collection has significantly bolstered its portfolio of luxury hotels and resorts having been appointed as representatives in Australia and New Zealand for the Experimental Group’s properties.
The Experimental Group comprises 10 hotels in eight destinations across five European countries, enhancing La Collection’s offering in the UK, France and Italy, and tapping deeper into Europe with locations in Switzerland and Spain.
Founded in 2007 by Olivier Bon, Pierre-Charles Cros and Romée De Goriainoff, three childhood friends with a taste for innovation and craft cocktail culture, the Experimental Group is now a global hospitality powerhouse known for its inventive and experiential concepts. The group has transformed the hospitality landscape with its unique blend of design, food, and beverage experiences. They currently operate a range of hotels, restaurants, and bars across Europe and the United States, with each property boasting a distinct personality and local flair.
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Through this partnership, La Collection will leverage its extensive network and market expertise to represent the Experimental Group’s hotel portfolio across Australia and New Zealand. The collaboration will showcase the diverse offerings of the group, ranging from the vibrant energy of Paris’s Grand Pigalle Hotel to the classic charm of the Cotswolds’ Cowley Manor.
“We are incredibly proud to partner with Experimental Group, a hospitality leader known for pushing boundaries and creating truly unforgettable experiences,” remarked Craig Farrell, Co-Founder of La Collection. “Their unique approach to hotels perfectly aligns with our values of curating exclusive and authentic travel experiences.
“We are confident that this partnership will be instrumental in introducing Australian and New Zealand travellers to the innovative spirit of The Experimental Group.”
A glimpse into the Experimental Group’s portfolio:
