Kerzner International has opened SIRO One Za’abeel, the inaugural hotel under its SIRO brand. Situated within the iconic One Za’abeel development in Dubai – where sister-brand One&Only opened its newest property in January – SIRO One Za’abeel is focused on fitness and recovery. Integrating cutting-edge digital technology and world-class expertise, SIRO One Za’abeel empowers guests to unlock their peak mental and physical potential.
A new concept that combines transformative wellness experiences, an integrated digital strategy and personalised guidance from wellness experts, SIRO One Za’abeel sets a new standard for those seeking comprehensive fitness and recovery solutions.
At SIRO One Za’abeel, cutting-edge technology takes centre stage, redefining the wellness experience. The property is focused on the fusion of science and technology across the core 5 biohacking pillars: nutrition, fitness, sleep, recovery, and mindfulness. This concept responds to the increasing demand for high-quality fitness and forward-thinking wellbeing facilities positioning SIRO One Za’abeel as a pioneer in the evolving hospitality landscape.
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With a dedicated Recovery Lab for mindfulness practices, holistic classes, and advanced treatments, alongside an expansive Fitness Lab boasting state-of-the-art facilities, SIRO One Za’abeel provides access to a team of in-house experts complemented by state-of-the-art body composition analysis allowing for personalised fitness and recovery programs. This blend of cutting-edge technology and comprehensive wellness offerings ensures that guests can immerse themselves in a holistic wellness journey tailored to their unique needs, setting a new standard in hospitality excellence.
“Prioritising fitness, recovery and self-care has become a way of life for many, and has evolved into pillar facet of modern life,” says Philippe Zuber, Chief Executive Officer of Kerzner International.
“SIRO is our direct response to this new normal. It’s our incubator concept, a merging of science and innovation to create a space that not only positively blurs the lines of wellness and hospitality but also brings together a community of like-minded individuals who want to enjoy the immediate benefits of fitness while future-proofing their health.”
The Fitness Lab’s commitment to diversity extends to its specialised studios, hosting High-Intensity Interval Training (HIIT), group cycling, and boxing sessions. SIRO presents an exclusive group exercise timetable, boasting a diverse array of 50 classes each week within four exclusive studio spaces all located within the Fitness Studio: Experience Box, Cycling Studio, Yoga Studio, and Pilates Reform.
At the forefront of this dynamic line-up is the Experience Box, an atmospheric studio designed for high-intensity interval training (HIIT) and SIRO Signature Classes, including Power, Sculpt, and Booty sessions, developed in-house and lasting 50 minutes each. This unique studio creates an immersive atmosphere through blackout elements, ambient lighting, and music. It features a digital screen supporting TG Team Beats, adding interactive visual engagement by tracking heart rate, performance metrics, and current exercises. The Experience Box’s functional performance focus includes suspension trainers, boxing, and self-powered treadmills. This unique studio also hosts specialised classes like Functional Fitness by AC Milan and Boxing Fitness by Ramla Ali. These classes, shaped in collaboration with elite athletes, their trainers and medical staff, offer invaluable insights from the world of sports, allowing guests to train, move, and recover like the world’s top athletes.
The Fitness Lab is also home to the Cycle Studio featuring dynamic group cycling sessions for up to 20 guests, with categories such as Speed, Endurance, and Climb, each lasting 45 minutes. These classes focus on fat-burning, cardiovascular health, and muscle endurance.
As a part of destination fitness experiences, guests will have access to off-site activities such as desert bike rides, mountain treks, dune buggy trips, indoor diving, padel tennis, football, and golf sessions through SIRO One Za’abeel partners.
Located on the 31st floor, the Recovery Lab offers guests a serene escape from the bustling city. Boasting a spacious yoga studio with floor-to-ceiling windows, guests can immerse themselves in breathtaking views while engaging in mindfulness practices and holistic activities. Group sessions include yoga, meditation, breathwork, and specialty sessions like sound healing. Additionally, a dedicated Pilates room equipped with reformer Pilates machines provides an intimate space for guests to enhance core strength and flexibility.
Beyond its serene ambiance, the Recovery Lab features specialised rooms offering cutting-edge therapies such as IV Therapy, Red Light Therapy, Sound & Vibration Therapy, and Cryotherapy. These treatments are designed to alleviate physical tension, soreness, muscle pain, and inflammation while promoting circulation, injury recovery, and tissue repair. Complementing these specialised treatments are holistic offerings including Proverb Modular Stretch Massage, Skin Workout, Assisted Stretching, Physiotherapy, Myofascial Cupping, and Dry Needling, providing guests with a comprehensive approach to recovery.
Moreover, the Recovery Lab boasts separate male and female-only zones, each complete with expansive luxurious changing facilities, infrared saunas, steam rooms, thermo-regulated cold plunge pools, relaxation areas, and zen spaces.
Guest rooms at SIRO One Za’abeel exude tranquillity through purposeful design and thoughtful amenities. Embracing a minimalist decor with neutral tones, each room fosters a serene ambiance conducive to relaxation and mindfulness.
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