Langham Hospitality Group (LHG) unveiled its new loyalty and experience platform, Brilliant by Langham, designed to meet the dynamic and evolving needs of its guests.
Seamlessly converging an exclusive benefits program with preference-led offerings and an unwavering commitment to service excellence, ‘Brilliant’ is purpose-built to deliver more rewarding, personalised and
captivating journeys across 30 participating hotels under LHG’s renowned brands – The Langham Hotels & Resorts, Cordis Hotels & Resorts, Eaton and Ying’nFlo. Toronto’s Chelsea Hotel is also participating.
Signing up for Brilliant is free and all members receive special room rates and discounts at over 100 restaurants. Members also earn status and award points for their stays and use of amenities. The former
determines members’ tier levels while the latter can be redeemed for an expansive range of accommodation, dining and soon wellness rewards.
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Beyond traditional perks, Brilliant additionally allows for the introduction of personalised experiential offerings, from whimsical excursions and cultural immersions to unforgettable wellness and culinary delights. Examples* of such offerings include:
- Private cooking lessons and dinners with celebrity chefs
- Behind-the-scenes dance and musical performance encounters
- Nature walks with guided mindfulness sessions
- Off-the-beaten-path tours hosted by local guides
- Traditional crafting workshops with seasoned artisans
- Themed tea parties in picturesque locations
