Meliá Hotels International is boosting its presence in Southeast Asia with two new Thailand hotels, including the launch of the first Paradisus by Meliá-branded property in the region.
The addition of Meliá Pattaya City and Paradisus Jomtien Resort builds on the partnership between Meliá and Thai integrated lifestyle real estate group, Asset World Corporation (AWC). This latest deal brings the total number of hotels to six in the country.
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Paradisus Jomtien Resort will be the first Paradisus to open in Asia. Meliá’s luxury all-inclusive brand focuses on memorable local experiences in addition to upscale dining options and is already well-established in South America and Spain.
Meliá Pattaya City will start welcoming guests in December 2024 following a full renovation. Situated in the beachside resort town of Pattaya, the current three-star Grand Sole Pattaya will undergo a full to bring it into alignment with Meliá’s Spanish ethos and charm. The 234-room hotel will embrace its coastal location by expanding F&B seafood offerings with an all-day dining restaurant inspired by a local fisherman’s village.
Paradisus Jomtien Resort will debut in 2028. With its prime oceanfront location, the new-build will make the most of the ocean views with a 43-floor tower and 698 keys. In line with Meliá’s global eco-ambitions the new hotel will sport a more dynamic and sustainable facade, incorporating vertical tropical greenery into the exterior. Forty-four rooms will feature outdoor plunge pools merging with the skyline from their terrace. The property will also include multiple restaurants, a gym and spa, convention centre and meeting rooms.
“The addition of these two hotels to our portfolio marks a major milestone in our long-term relationship with AWC,” said Gabriel Escarrer, CEO and Chairman of Meliá Hotels International.
Wallapa Traisorat, President and CEO of Asset World Corporation said, “AWC and Meliá share a commitment to sustainable tourism. We are delighted to expand our portfolio and strengthen Pattaya’s position as a global luxury lifestyle destination by introducing the flagship Meliá Hotels & Resorts brand and Paradisus by Meliá all-inclusive luxury brand to this vibrant beachfront city.
“Pattaya’s unique positioning – with its proximity to Bangkok, exciting activities, a variety of attractions, renowned seafood and international cuisine, and vibrant cultural scene – combined with Meliá’s extensive beachfront resort expertise, creates a special offering for global travellers seeking an unforgettable experience as well as strengthening Pattaya as a global sustainable tourism destination.”
Meliá Hotels International currently operates four hotels in Thailand and with this signing, the group brings the total number of properties including pipeline to eight across five major tourism destinations: Bangkok, Chiang Mai, Koh Samui, Phuket and Pattaya.
