Equinox Hotels has confirmed it will partner with NEOM in Saudi Arabia for the prodigious Treyam resort on the coast of the Gulf of Aqaba. Equinox Resort Treyam will be located in one of the regions’s twelve destinations, now collectively known as Magna, located in the northwest pocket of Saudi Arabia.
The ambitious Treyam concept was revealed earlier this year, as featured in LATTE here with more renders and a video of the concept.
The “premier lagoon destination” will feature a 250-key luxury resort, alongside a variety of exhilarating pursuits, such as sailing, diving and other water sports, plus a range of land-based activities. Guests will also enjoy extensive technology-enhanced health and wellness offerings and fitness amenities, alongside luxury spa treatments accompanied by a selection of epicurean cuisines and fine dining options.
Subscribe to LATTE’s free eNewsletter to keep up to date with everything in the luxury travel industry.
Promising an unrivalled hospitality experience in one of the world’s most stunning and undiscovered locations, Equinox Resort Treyam brings Equinox Hotels’ high-performance lifestyle to a destination between the mountains and the sea.
Christopher Norton, CEO of Equinox Hotels, said, “As a region, NEOM embodies the future of luxury hospitality, and Equinox Hotels is thrilled to create an unparalleled resort experience within this visionary destination.
“Our partnership with NEOM highlights a shared commitment to innovation, sustainability, and redefining the boundaries of hospitality.”
“Located between THE LINE and the southernmost point of the Gulf of Aqaba, our resort will serve as the model for transformative luxury, activating the entire destination with experiences that only Equinox Hotels can offer.”
The resort is billed as an “architectural marvel” and spans a 450-metre-long bridge-like structure, elevated 40 metres above a lagoon.Jeremy Lester, Magna Executive Director, said, “NEOM has always been about pioneering the extraordinary, and our partnership with Equinox Hotels underscores this commitment.
“Equinox Resort Treyam embodies the convergence of innovation and luxury, and this partnership will redefine sustainable hospitality with a focus on truly immersive experiences and active lifestyles. I’m proud to champion this collaboration, one that will see us shape the future of luxury hospitality.
Focused on high-performance living, Equinox Resort Treyam will include spacious guest rooms and suites, a 450-metre pool, world-class culinary concepts, a Club House, a highly acclaimed spa, longevity, and technology treatments supporting health and performance, and a signature Equinox Fitness Club.
Chris Newman, Executive Director of NEOM Hotel Division said, “Our partnership reflects a shared vision of innovation, sustainability, and pushing the boundaries of what hospitality can be.
“This resort will be an example of transformative luxury, offering distinctive and inspiring experiences that only Equinox Hotels can deliver,” Newman said.
“Guests will have the opportunity to fully engage with this extraordinary location, where every detail is designed to enhance their well-being, elevate their journey, and support a high-performance lifestyle.”
No launch date for the Treyam project has been flagged.
Almost 12 months ago to the day, Equinox confirmed its partnership with Red Sea Global to introduce the brand to the Kingdom as part of the ultra-lux Amaala wellness resort precinct. Equinox Resort Amaala will feature a 128-key luxury property on the Red Sea. A date for the launch of that project is yet to be advised.
