Collette has named Narelle Riley as its Director of Marketing in Australia Reporting directly to Karen Deveson, Managing Director of Collette’s Australian office, Riley will play a crucial role in driving brand growth and engagement.

With more than 25 years of marketing experience, including more than 8 years in the travel and tourism industry, Riley brings a wealth of expertise to Collette. Her background spans agency and client-side roles, providing her with a comprehensive understanding of marketing strategies and execution. Riley’s leadership as Marketing Director at P&O led to a prestigious Effie award, showcasing her ability to build high performing teams and achieve exceptional results. Other roles included General Manager at GTI on a six-month contract and at Trafalgar for 12 months in 2016.

Throughout her career, Riley has successfully implemented customer acquisition strategies, loyalty programs, and innovative marketing initiatives, showcasing her strategic mindset and creative flair. Her track record of driving brand growth and engaging consumers reflects her deep understanding of the industry.

Joining Collette, she is eager to contribute her expertise to the company’s mission of providing extraordinary travel experiences. With her vision and passion for creating meaningful connections with customers, she is well-positioned to elevate Collette’s brand and spearhead growth in the Australian market.

“We are incredibly grateful for the support shown by the travel agent community to Collette. We are growing from strength to strength and are building out a bigger team to compliment the growth” said Karen Deveson, Collette’s MD Australia.

“Narelle will head up all aspects of Marketing and comes to Collette with a stellar career with travel, media and agency experience.”

Deveson added that Collette is recruiting for roles in its local marketing team, a Head of Australian Call Centre, plus rols in sales, reservations and the company’s groups department.