Luxury Travel Marketing has welcomed Malawian based operator Crafted Africa to its portfolio, covering Malawi, Zambia & Mozambique, amongst other countries.
“We are seeing a resurgence of interest in authentic and diverse African destinations like Zambia and Malawi from not only second-time Africa visitors but first-timers too,” Lauren McAlpine, Co-Director of Luxury Travel Marketing told LATTE.
“It is wonderful to see these previously lesser-known areas grow in popularity as travellers are seeking to go more off-grid, get more value for money, and also have a well-rounded experience in this region of Africa.”

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Founded by Zimbabwean Mike Varndell, and originally a budget group tour operator known as ‘Malawian Style’, Crafted Africa has evolved to high end adventure tours that now operates across Southern Africa. Itineraries are extensively researched and well-thought-out combining the best destinations and lodges, with a focus on independent and sustainable boutique properties. Crafted Africa offers a myriad of adventure activities to suit all tastes – from walking safaris to helicopter or hot air balloon flights, from water-sports to cultural experiences, from mountain hiking to tiger fishing.
McApline continues: “Think all kinds of safari, walking in the wild, sleep outs in the wild, hiking, birding, incredible scenery, scuba diving, beach breaks, adventure travel, fishing, honeymoons, family travel and more – there is something for everyone with an itinerary in this part of the world.
“The diversity in Malawi alone is phenomenal. We look forward to supporting Crafted Africa’s partners in this market as well as growing awareness and knowledge of these wonderful destinations,” she concludes.
For more on Crafted Africa, see craftedafrica.com/ and access the agent portal here.














