Aman has welcomed tennis legend and 2024 Paris Olympic gold medalist, Novak Djokovic, as its first Global Wellness Advisor. Entering a multi-year partnership, Djokovic brings a wealth of expertise, both on and off the court, to the Aman guest experience, enhancing an ever-evolving approach to health, fitness and wellbeing.
Aligning with Aman’s wellness philosophy and the notion of longevity that rests at its heart, Djokovic is an athlete whose resilience and adaptability have allowed him to stay at the pinnacle of the sport for over a decade. With 24 Grand Slam titles to his name, Djokovic’s pursuit of excellence sets him apart as a true icon with a trajectory that extends far beyond tennis success; his dedication having inspired countless professional athletes.
“Novak Djokovic is an athlete whose resilience and adaptability have allowed him to stay at the Pinnacle of tennis for over a decade,” said Vlad Doronin, CEO of Aman. “To remain competitive at the highest level over such an extended period demands far more than skill.”
Subscribe to LATTE’s free eNewsletter to keep up to date with everything in the luxury travel industry.
“Over the years, I have cultivated a comprehensive daily wellness routine, combining mental health, nutrition and fitness, that has enabled me to achieve sustained success both on the global stage and in my personal life. Sharing those learnings with Aman guests will be both a privilege and a pleasure,” said Djokovic, Global Wellness Advisor for Aman.
The partnership will grow and develop year-on-year, with early plans across the Aman globe including hosted wellness retreats and specially curated programs available to guests year-round.
The move follows the successful appointment of Maria Sharapova as Aman global wellness ambassador in 2023. Sharapova will host ‘Building
resilience, a Maria Sharapova retreat’ in Greece from 23 to 26 September this year, while her half-day strength and recovery program is currently available as part of Aman New York’s daily spa programming.
Aman is ramping up its health and fitness offering with world-class facilities and high-level offerings to both guests and local catchments, with hotels such as its New York property offering a limited number of very high-level health club memberships.
