Asia Pacific’s definitive gathering of buyers, exhibitors and media sharing their thoughts on the future of high-end travel, Further East, will launch its fifth edition on 4 November 2024 in Bali, Indonesia.
Attendees can look forward to an immersive four days of meetings, showfloor activations and informal connections, as well as two evening parties.
Once more, Open House will be hosted by Desa Potato Head, which made it onto the World’s 50 Best Hotels 2023 list. The venue is consistently ranked highly in the industry for its naturalistic design, wellness programmes and live entertainment.
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In August, Further East revealed the names of each stage — and what attendees can expect there.
The main stage has been christened Amplify. It will feature some of the region’s most groundbreaking buyers, exhibitors and media leaders speaking about industry topics. The name reflects Further East’s tagline this year, Asia-Pacific amplified, which encapsulates the event’s mission to introduce more APAC experiences to the global travel market.
Second stage Masterclass provides more intimate workshop-style sessions. The third — The Circle — opens debate between delegates, speakers and moderators. Each space represents ‘business done differently’: a thought leadership festival that is more casual, relaxed and APAC-centric than any other in B2B networking.
“We’ve worked very closely with Desa Potato Head since Further East’s first event in 2018,” said Sophia Asghar, Associate Event Director. “This year, we’re growing that partnership. Not only will they play host to Open House, but also our opening party, where our delegates will mingle and enjoy drinks, a DJ and a special theme we’re yet to reveal.”
As the region continues to draw more international travellers, Asghar and her team believe this is a pivotal time for Asia-Pacific brands to meet and collaborate with global buyers.
“People want to widen their perception of luxury, and we know the APAC region can lead the industry,” she added. “That’s why we create the perfect environment to collect and inspire travel leaders . . . To break open their real potential here. Open House is just the beginning of a week that no-one in the business should miss.”
