Ultra-luxury hospitality group Kempinski Hotels will welcome Massimo Brancaleoni as Chief Commercial Officer, effective 1 November 2024, as Australian hospitality veteran, Amanda Elder, steps down from the role “to pursue other opportunities”.
Brancaleoni was most recently Senior Vice President Sales and Revenues at Silversea Cruises. He departed Silversea in July.
Barbara Muckermann, Kempinski Hotels’ Chief Executive Officer of four months, was the previous CEO and President of Silversea during Brancaleoni’s term with the cruise line. Her departure from Silversea in April 2024 shocked the cruise industry.
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Brancaleoni brings over 25 years of commercial experience to the role of Chief Commercial Officer. He has a proven track record of leading large teams and developing profitable global sales strategies.
Massimo spent a significant part of his career with the cruise ship company Costa Crociere. He began as Pricing & Revenue Management Director, and then progressed to become Vice President Asia Pacific Operations, Vice President Worldwide Sales Services and was later promoted to Senior Vice President Global Sales. Throughout his various positions, he worked in locations such as Paris, Genoa, Hong Kong, Madrid, Miami and Monaco.
“We are thrilled to welcome Massimo, a seasoned tourism leader with an international background and immense strategic expertise,” remarked Barbara Muckermann, Chief Executive Officer Kempinski Group. “With his in-depth knowledge in Pricing & Revenue Management, Commercial Planning and Operations as well as in Digital Transformation, he will be a great asset to Kempinski in shaping the growth and success as we move into a new era.”
“At the same time, we thank Amanda Elder for her incredible commitment to our company over the past nine years and her outstanding motivational and inspiring leadership. We wish her only the best of success for her future and look forward to welcoming her again as a guest in one of our hotels around the globe.”
Brancaleoni said he was honoured to join Kempinski “at this exciting point in time.”
“As the company is working on a new global strategy and will be reviving the brand over the coming years, I am more than happy to be part of this journey and to shape the future of this iconic luxury hotel group as we move forward.”
