With a growing number of luxury cruise ships sailing the world’s oceans, Cruise Lines International Association (CLIA) has chosen luxury cruising as the fourth of its weekly themes in October’s Cruise Month initiative.

“Luxury cruising has evolved into one of the most exciting areas of travel, where the creation of extraordinary experiences on shore is just as important as the experience on board,” said CLIA Managing Director Australasia Joel Katz.

“The definition of luxury now means different things to different people, and this is reflected in the diversity of choices available and the level of customisation offered to the luxury traveller.”

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The week will see CLIA shine a light on how luxury cruising blends premium interior design with fine dining, wellness and cultural experiences that connect guests to the destinations they visit.

Its annual Cruise Month initiative runs throughout October and includes an expanded social media campaign using the hashtag #LoveCruise; digital advertising aligned with the four weekly themes; Cruise Month coverage, promotions and a competition in which CLIA travel agents who launch their own Cruise Month events can win a travel package to attend next year’s CLIA Awards gala dinner.

To support members over the month, CLIA has produced a new Cruise Month toolkit that allows travel agents to organise their own initiatives and amplify CLIA’s social media campaign. The toolkit includes logos, social media tiles, imagery, videos, digital banners, a customisable flyer, and posters.

Agents can also take part in special webinars hosted by CLIA cruise lines over the course of the month, allowing them to expand their product knowledge and take advantage of the latest cruise line initiatives.

Lead image: Seven Seas Splendor | Courtesy of Regent Seven Seas Cruises