Astrid Gruchmann-Licht is heading back to Australian shores next month, and the former long-time regional head of Austria Tourism is bringing The Sound of Music with her!
LATTE can reveal Salzburg State Tourist Board, Salzburg City Tourist Board and Austria Tourism will host two events in Sydney and Melbourne in late November, with special guest Nicholas Hammond, the actor who played Friedrich von Trapp in the classic 1965 musical which will celebrate its 60th milestone next year.
The events will provide a preview of the festivities and special experiences planned for the 60th anniversary, with invited trade partners offered a glimpse of what visitors to Salzburg and Austria may experience when they visit the birthplace of The Sound of Music next year.
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Hammond himself will share behind-the-scenes intel from the filming of the cult classic, and also discuss what life is like in Salzburg today.
“I am truly excited to come to Australia representing my home state of Salzburg to announce what we have in store for the 60th anniversary of ‘The Sound of Music,” Gruchmann-Licht, Senior Representative International Markets for Salzburg State Board of Tourism told LATTE.
“I thought I left tourism at the end of 2022 when I moved back to Austria … but life had different plans for me. I look forward to meeting many familiar faces while in Sydney and Melbourne,” Gruchmann-Licht said.
The Sound of Music events will be held on 26 November in Sydney and 28 November in Melbourne. Invitations and RSVP details will be hitting inboxes this week.
