Virtuoso has named Thatcher Brown as its Senior Vice President, Global Products following a shuffle within the consortia’s Senior Leadership Team. Virtuoso says Brown’s appointment is part of a “strategic realignment designed to position Virtuoso for future growth and enhance its capacity for product innovation”.
Following the departure last month of senior executive Travis McElfresh, Virtuoso is taking the opportunity to “reimagine its organisational structure.” McElfresh was with Virtuoso for close to 5.5 years, most recently serving as SVP, Digital and Consumer Products.
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“These changes reflect Virtuoso’s commitment to shaping the future of luxury travel by optimising operations and accelerating the delivery of products, services and events for its member agencies, advisors, preferred partners and travellers,” the luxury travel network said.
Brown will lead a new Global Product division encompassing consumer, digital, design and network products, with a focus on creating consistency across all nine geographic regions Virtuoso serves.
“By consolidating all products under one unified team, Virtuoso plans to capitalise on synergies and efficiencies across its offerings, enabling further development of products that can serve its diverse and rapidly growing network.”
Brown comes to Virtuoso with an extensive background in developing successful luxury hospitality and lifestyle brands on a global scale. Most recently, Brown served as Chief Commercial Officer and head of joint operations for Marc-Henry Cruise Holdings, joint owner and operator of Four Seasons Yachts. There, he led the go-to-market planning and implementation of global sales, marketing, revenue and deployment strategies and acted as the lead operational liaison with Four Seasons counterparts.Prior to that, Brown was CCO of Explora Journeys as part of the start-up executive team, as well as president of Dream Cruises and managing director of Crystal Cruises Asia, where he successfully grew market share with long-haul Asia source markets. His previous experience also includes senior-level roles at Costa Cruises, Jumeirah Group, Four Seasons and Fairmont Hotels & Resorts.
Additionally, and as foreshadowed at Virtuoso Travel Week in August, Virtuoso veteran Jennifer Campbell will now focus entirely on the organisation’s growing roster of events, having been named Senior Vice President, Global Events.
That move further emphasises Virtuoso’s ethos around strengthening human connections within its network and across all markets, with more than 50 events worldwide planned for 2025.
Campbell will continue to build her team in each region, ensuring relevance and consistency across all regional and global events, while also delivering value to attendees.
