A refreshed brand positioning and a new global brand campaign have been unveiled by Regent Seven Seas Cruises.
The re-energised branding features a fresh creative look specifically designed for use in the digital sphere, which includes a new logo as well as black and white brand colours, along with the introduction of the tagline “Unrivalled at Sea”. A new campaign entitled “Nobody Does it Better”, will be rolled out across a variety of channels to build awareness.
“We are delighted to proudly reveal our new brand positioning and compelling global brand campaign to our valued guests, Travel Partners, and team members all around the world,” said Andrea DeMarco, President of Regent Seven Seas Cruises.
“When guests sail aboard The World’s Most Luxurious Fleet, our goal is always to provide a seamless and carefree travel experience that is Unrivaled at Sea, exceeding each guests’ unique expectations in every way. We truly believe that across our fundamental brand pillars of Immersive Exploration, Heartfelt Hospitality, Luxurious Space and Epicurean Perfection, that Nobody Does It Better than Regent Seven Seas Cruises.”
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The promise of being Unrivalled at Sea is supported by four guiding brand pillars which highlight key guest experiences that Regent excels at – Immersive Exploration™, Heartfelt Hospitality™, Luxurious Space and Epicurean Perfection™. Regent says the foundation of this brand promise being its unique value proposition as The Most Inclusive Luxury Experience®.
Together, they represent the completion of the brand’s phased evolution and have been informed by consumer and travel trade research, according to Chief Marketing and Strategy Officer, Jessica John.
“The ultra luxury cruise landscape is constantly evolving, and we recognise that to remain the leader, we must adapt, innovate and consistently anticipate and exceed the expectations of the discerning ultra luxury traveller,” said Jessica John, Chief Marketing & Strategy Officer, Regent Seven Seas Cruises.
“Over the past few years, we have embarked on a bold journey of transformation in our product, marketing and messaging, providing our guests with more flexibility, choice and personalisation to fit their own definitions of luxury, while also boldly repositioning Regent to stand out in an ever more competitive ultra luxury cruise landscape.”
