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W Hotels checks into the Czech Republic

New chapter unveiled for Prague’s classic Grand Hotel Evropa

Last Updated

December 10, 2024

W Hotels has unveiled the W Prague marking the brand’s entry into the Czech Republic and the start of a new chapter for the former Grand Hotel Evropa, a renowned Art Nouveau-style property.

With the brand’s signature, distinct approach to luxury, W Prague joins newly unveiled and celebrated European gems such as W Rome and W Budapest, redefining luxury lifestyle hospitality.

The hotel blends Prague’s heritage-filled legacy with contemporary touches through a trifecta of distinct design, elevated service, and dynamic culinary offerings and experiences, making W Prague the new social soul of the city.


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Located on Wenceslas Square, W Prague revitalises the former and famed hotel, once a witness to many historical moments and a pioneer of innovation in the 1900s. With its forward-thinking design and progressive spirit, the hotel now presents a modern and sophisticated setting for the next generation of luxury travellers. The hotel offers 161 stylishly appointed guestrooms and suites, including the WOW Bohemia Duplex, the signature W Lounge, and the Above Rooftop bar with sweeping cityscape views, all influenced by city’s storied history and culture.

“As we debut W Prague, we’re not just opening a new hotel – we are breathing new life into one of the city’s most iconic landmarks,” said George Fleck, Senior Vice President and Global Brand Leader, W Hotels. “This opening is a further representation of W Hotels’ momentum in Europe and beyond, setting a fresh standard for what luxury can mean in the heart of such a beloved city.”

Encapsulating the hotel’s vision of both tradition and modernity, the hotel’s guestrooms, including 23 suites, feature striking colours and reflective textures, creating a refined ambiance. The E-WOW Suite on the 8th floor echoes the architecture of the new building whilst embracing Art Nouveau styles partitioning the room for guests to recharge, entertain, and work. The WOW Bohemia Duplex in the heritage building features restored beams and decorative arch windows, finished in a deep grenache colour palette.

More details at wprague.com.