It’s been a record-breaking year of growth for Hilton‘s luxury brands, with the hotel giant opening more than 500 properties around the world under its various high-end monikers.
Key 2024 openings included Conrad Singapore Orchard, Waldorf Astoria Seychelles Platte Island, Ka La’I Waikiki Beach – LXR Hotels & Resorts and Signia by Hilton Atlanta.
The year also saw the company launch a dedicated global luxury travel advisor program entitled Hilton for Luxury to help its top-producing luxury travel advisors in every region support their customers’ luxury accommodation requirements.
Dino Michael, Hilton Luxury Brands SVP and Global Head said the new launches feed into the growing trend toward luxury travel.
“Hilton’s recent Trends Report highlights that 2025 will be the ‘Year of the Travel Maximiser,’ with luxury travellers leading the charge to make every moment count,” he said.
“They’re embracing a balance of adventure and relaxation, creating meaningful connections, and seeking enriching experiences that go beyond the ordinary. We’re excited to introduce them to a new era of luxury, with the reopening of our flagship Waldorf Astoria New York, and new market openings in Costa Rica, Osaka, London, and more in the years ahead.”
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Indeed, Hilton has a strong pipeline of luxury properties slated to open in 2025 and beyond across its luxury brands.
In addition to the reopening of the Waldorf Astoria New York, it will debut: the Waldorf Astoria Costa Rica Punta Cacique; Waldorf Astoria Osaka, the brand’s Japanese debut; and Waldorf Astoria Shanghai Qiantan. Looking further ahead into 2026 and beyond, Waldorf Astoria will enter gateway cities such as London, Sydney, Hanoi, Jakarta, Tangier, Kuala Lumpur and Jaipur.
Its largest luxury brand Conrad Hotels & Resorts will add two new hotels in 2025, including Conrad Athens Hotel and Conrad Hamburg. In 2026 and beyond, it will open Conrad Riyadh Laysen Valley, Conrad Yokohama, Conrad Jaipur and Conrad Nagoya.
LXR Hotels & Resorts continues its steady growth, with 2025 to see the launch of LHR Hotels & Resorts Casablanca as well as the launch of a new signature brand program, Spirit of Adventure, which will focus on delivering excursions and guided experiences. Hilton flagged several “soon-to-be-announced signings and future openings” for LXR as properties in Italy, Abu Dhabi, Saudi Arabia, and Hiroshima.
2025 will also see Signia by Hilton make its international debut with the January launch of Signia by Hilton Amman.
Meanwhile, NoMad London, the flagship hotel for the NoMad brand, has “big plans” for its soaring Atrium restaurant space in 2025.
