Virgin Voyages has made its Annual Pass even more legendary for 2026, throwing a one-week stay on Sir Richard Branson’s Necker Island into the mix.
The cruise line said the 2026 pass, which builds on the momentum generated by the 2025 offering, is inspired by Branson’s iconic legacy as well as the brand’s “rock-n-roll history”.
“After Richard Branson went on Good Morning America to talk about our Annual Pass, there was so much excitement and buzz,” Senior Vice President of Sailor Experiences Nicole Huang said.
“It’s truly an industry first and there were long queues to learn more. Our voyage planners shared feedback of Sailors inquiring about 2026 now, so we thought “why wait?” and added a few elements to make the package a little suite-r.”
In addition to the ability to hop onto any ship, anytime, from anywhere for a calendar year and the one week stay on the private retreat in the British Virgin islands, the pass includes other benefits that aim to shake up the luxury cruise sector.
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Among these are round-trip business class flights and ferry transfers from anywhere in the continental US, daily Moët champagne service, and an exclusive shopping spree to the value of US$10,000.
Pass holders will also enjoy a VIP experience aboard Virgin Voyages’ newest ship, Brilliant Lady, which will debut in Alaska in May 2026.
With the hefty price tag of AU$321,235 (US$199,000), the 2026 Annual Pass is available on a first-come, first-served basis, with bookings open until 31 March 2026. Those eager to secure their spot can choose from four start dates in 2026.
To book the Annual Pass or to learn more, visit Virgin Voyages’ website.
