Adventure tourism company Experience Co is seeking to strengthen the trade presence of its Wild Bush Luxury brand across Australia and New Zealand with the appointment of local sales and marketing specialist The Unique Tourism Collection (UTC).
Wild Bush Luxury operates luxury safari-style camps which including Bamurru Plains in the Northern Territory, Arkaba Conservancy and the Arkaba Walk in the Flinders Ranges, South Australia, as well as The Maria Island Walk in Tasmania. It’s “down-to-earth” approach to luxury aims to connect travellers with the bush through nature tourism experiences that are both “thought-provoking and inspirational”.
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UTC will spearhead the development and execution of trade sales strategies, focusing on relationship management with key industry partners, as well as creating training and incentive programs. UTC’s Account Director Sales Katey Matthews will lead the trade outreach program, bringing her extensive experience working with luxury hotels worldwide to the Wild Bush Luxury portfolio.
Experience Co. Chief Commercial Officer Fiona Stillwell said the move would help the company develop even stronger relationships with its trade partners. “With a growing interest by travellers to explore more remote areas of Australia and several new initiatives on the radar for our beautiful bush stay properties, the timing could not be better,” she said.
“We’ve long admired all of the Wild Bush Luxury brands, so we can’t wait to share their stories with our industry partners and reconnect them with these awe-inspiring experiences in some of Australia’s most inspiring landscapes,” UTC General Manager Svetlana Jovanovic said.
