Emirates Skywards, the loyalty program of Emirates and flydubai, has expanded its partnership with Accor’s loyalty program ALL, enabling seamless conversions between the two schemes.
Under the enhanced collaboration, Emirates Skywards members who are also enrolled in ALL can now convert their Skywards Miles into ALL Reward Points. This gives members access to exclusive experiences across Accor’s vast network of over 5,600 hotels in more than 45 brands and 5,000 Limitless Experiences.
Divisional Senior Vice President of Emirates Skywards Dr. Nejib Ben Khedher said: “At Emirates Skywards, we’re constantly exploring new ways to help our members maximise the value of every Skywards Mile earned and redeemed. And our enhanced partnership with ALL – Accor’s loyalty programme will offer exactly that… We’re delighted to expand our partnership and work together to offer our members the most rewarding travel experiences in the air, and on the ground.”
For every 4,000 Skywards Miles, members will receive 1,000 ALL Reward Points, which can be redeemed for hotel stays, dining experiences, and more through the ALL platform.
One of the new features introduced is two-way conversions, which allows members to switch between both loyalty programs. Skywards members can convert their Skywards Miles into ALL Reward Points, while ALL members can convert their points into Skywards Miles. For example, 4,000 ALL Reward Points equals 2,000 Skywards Miles, which can be used for flight tickets, upgrades, and other unique rewards.
“This partnership will take membership to the next level,” Accor Chief Loyalty and Ecommerce Officer Mehdi Hemici said.
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