New brand positioning from Silversea aims to establish “new codes of luxury”, with the To Finding More messaging now live across the company’s channels and platforms.

The new tagline positions Silversea guests as “the creators of their own stories” by prioritizing emotion and authenticity, according to the cruise line.

“Beyond reflecting our new brand positioning, To Finding More embodies the joy of travel as a tribute to our guests, whose curiosity leads them to the farthest corners of the Earth,” Silversea President Bert Hernandez said.

“It is a celebration of the places that give us a new perspective and the people we meet who inspire that perspective. It embraces the spirit of immersive discovery, engaging travellers as they uncover hidden wonders with us — all in uncompromised comfort.”

Designed to reflect the worldly curiosity of its guests, who the company refers to as Eternal Wanderers, the new brand positioning also aims to unite like-minded travellers and highlight Silversea’s range of immersive experiences, like its S.A.L.T. (Sea And Land Taste) culinary program and its commitment to service excellence.

“Guests choose Silversea for the unparalleled experiences that can’t be found anywhere else, and our new brand positioning brings them even closer To Finding More,” Interim Chief Marketing Officer Annette Diaz said.

“Designed to inspire a sense of discovery, To Finding More will be seamlessly integrated across our channels, redefining luxury advertising. This new positioning marks a shift in what luxury travel can be — grounded in discovery, deeply connecting our brand and guests to the stories, cultures, experiences, and moments that only Silversea can offer.”

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